Ready for the big data's impact

With lots of data being generated, the BDA market is proving to be helpful and useful

Guilherme de Lima

Imagine that every time you go to the supermarket, to the salon, to a party, or even to your friend’s house – daily routine activities, in general –, you leave a data encrypted code, able to circulate through space and time, visible and decrypted by specialists’ eyes. It also contains information that predicts your habits. So, the next time you go to the hairdresser you wouldn’t need to ask for anything. The professional just look at you and say: “split the ends, wash with lavender shampoo and dries with hairdryer, huh?”. He points the chair, you sit and get your service. For the first time this can freaks you out, but for the next times this treatment could gives you the sensation of exclusivity, right? Because even if you want a different labor, that trend hairdo, for example, the hairstylist just knows it. He understands you and decoded all your signs. Following this narrative, you can imagine that as soon as you arrive at you friend’s, a good courtesy must be waiting for you. There’s a restaurant ready to deliver exactly what you have in mind: a large pizza for two and a coke. Can you feel the customer intimacy?

Okay, I took it a little to the extreme, but I bet you already noticed that in specific times, on specific days, your favorite app food rang and instigated you to repeat the order of the last days. This principle, almost like if the universe is conspiring at our favor, is what happening at our world right now. It’s big data analytics and its everywhere.

In short terms, you need to comprehend that everybody generates data. You can’t run. Today, make decisions is kind of related to it.

During the time, companies used to store their clients’ information, but information with no use is not a certain good information. For BDA, the storage of data, with no purpose, isn’t advantageous. It just creates volumes to the environment.

With billions of people in the world generating data, find qualified people that can read and track your habits using technology can be very necessary for the companies’ success, once it can create new businesses’ methods, helping them to take assertive decisions.

You know how the market works. Things needs to happen instantaneously and almost spontaneously, if possible. Services needs to be competitive and lucrative. So that’s why industries are embracing data analytics.

Investor are aware of it. Accordingly to a study of Statista, an statistics portal for business data, BDA market will grow to U$ 274 billion in 2022. In this optimist scenario, we can expect some new jobs getting available, making companies establish high standards to find the best professionals in the area, such as data engineers, data analytics, data science and several others.

Those professionals are responsible to clean the vast amounts of data and offer good insights with an investigative vision. They are in charge to make behavioral predictions, develop strategies, opportunities and create products and software in support of the customers experiences.

Big companies are using big data information on their businesses models, like Activision, Amazon, American Express, Visa, Walmart, Starbucks, Netflix and several others. Just to illustrate, the usage of BDA allows them to predict churns, mitigate potential issues, saves retentions, manage inventories wisely and optimize prices, offering personalized journeys for each client.

So now you can get a picture of how streaming companies knows which movies and tv shows matches your profile and how you occasionally got a discount on products of that abandoned cart, right?

And big data analytics doesn’t stick just for entertaining, financial and personal shopping. The subject is revolutionizing plural domains, such as healthcare, that uses BDA to reduce costs, predict epidemics and improve quality of life with health records; using it the telecom industry is allowed to identify fraudulent actions; in education, data can improve lecture methods by comprehending students’ performance and even police departments can get the benefits of information analytics, spotting criminal activities before it occurs.

On the whole, there are many reasons to celebrate the data accomplishments. We could affirm that BDA field is opening doors for different conveniences, making businesses efficiently, presenting us to new methods, optimizing times and lives and becoming an ally for different experiences.